Design-led South Florida pool terrace overlooking the city at sunset

Florida

Miami &
South Florida

Iconic design, extraordinary dining, beautiful beaches and a different rhythm of Florida.

The essence of Miami & South Florida

Sun, style and
a different rhythm.

From the art deco elegance of South Beach to the cosmopolitan buzz of Brickell, tranquil island shores and refined coastal enclaves, South Florida offers a compelling blend of cultures and coast.

It can be a city break, a beach retreat or the beginning of a wider Florida journey.

Plan this journey
Design-led South Florida pool terrace overlooking the city at sunset

At a glance

WeatherYear-round warmth
Best forCity, beach and dining
Easy pairingThe Keys or Gulf Coast
Stay styleDesign hotel or coastal resort

Explore the guide

See the possibilities.

Move through the parts of the journey that matter to you. Each section replaces the panel above, keeping the page calm and focused.

Turquoise pool framed by palms in Miami
01

Choose the address by atmosphere.

Relatively short distances can still separate completely different daily experiences.

Explore Neighbourhoods
Lush arched interior at The Surf Club in Surfside
02

Choose the experience, then the hotel.

The room should support the days you want rather than becoming the only reason for the address.

Explore Where to stay
Elegant beachfront setting in Surfside
03

The Atlantic changes block by block.

Miami Beach, Surfside, Key Biscayne, Fort Lauderdale and Palm Beach should not be treated as one interchangeable shoreline.

Explore Beaches
Candlelit waterfront dining terrace prepared for an evening in Florida
04

Let geography shape the evening.

Miami rewards ambition, but crossing the city for every reservation soon becomes tiring.

Explore Dining

City and coast

A destination that moves between city and sea.

Miami works best when the neighbourhood is chosen before the hotel. Decide whether beach, dining, design, privacy or onward travel should lead.

01

City energy

Brickell and mainland neighbourhoods put dining, skyline and urban life at the centre.

02

Oceanfront character

Miami Beach changes from lively South Beach to calmer Mid-Beach and refined Surfside.

03

Coastal enclaves

Bal Harbour, Key Biscayne and the Palm Beaches create more space and a gentler pace.

04

A wider journey

Miami is a natural gateway to the Keys and a useful open-jaw chapter in a longer Florida route.

Candlelit waterfront dining terrace prepared for an evening in Florida

Plan South Florida

City, beach or both — beautifully arranged.

Tell us the pace and atmosphere you want; we will find the right part of South Florida.