01
The Magic
Disney, Universal, SeaWorld and more.
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The luxury Florida collection
Florida,
beautifully planned.
Extraordinary resorts, beautiful villas, iconic experiences and unforgettable coastlines — one more meaningful way to experience Florida.
Start with the holiday you want
One state. Many very
different holidays.
Florida works best when the itinerary begins with your reason for travelling. Choose the magic, the space, the coast or the journey; we will connect the right places around it.
Find your Florida
Distinctive places.
One considered journey.
Explore every part of our Florida edit. Each guide brings together the right setting, stay and planning advice.
01
Orlando
World-class parks, exceptional resorts and villa stays.
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02
Miami & South Florida
City energy, beaches, design and dining.
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03
The Florida Keys
Island time, open water and a slower rhythm.
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04
The Gulf Coast
White-sand beaches and relaxed coastal stays.
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05
Florida Beaches
Atlantic energy, Gulf calm and the right beach for you.
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06
Road Trips
Beautifully paced routes with fewer, better bases.
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A clear place to begin
First time
in Florida?
Understand the regions, real travel times, stay styles and route choices before you narrow the detail.
Read the first-time guideThe park gateways
Extraordinary worlds.
Expertly paced.
Four parks
Walt Disney World
A considered plan for the parks, resort, dining and every generation travelling.
Explore Walt Disney World
Four parks
Universal Orlando
Cinematic stories, major thrills and exceptional stays without sacrificing the holiday.
Explore Universal OrlandoExpert guides
Go deeper only
where it helps.
Start with the right layer: a clear first-visit overview, a richer library of things to do, or practical guidance before you travel.
Stay your way
Where you stay
shapes the journey.
Choose a starting point and we will build a personal shortlist around it.
Why plan Florida with Farr
Florida is better when
somebody joins the dots.
The right base
Geography chosen around the experiences that matter.
The right pace
Park days, pauses and transfers designed around real people.
The right stay
Hotel, resort or villa compared as a complete daily experience.
The right combination
Coast, city and parks connected only when the contrast earns its place.
One contact
One personal concierge from first idea to the journey home.
Your Florida, your way
Let’s plan Florida around you.
Tell us who is travelling, what matters most and how you want the holiday to feel. We will join every detail together.